After I shipped Wii Transfer 2.5 I decided to start spending a little time promoting the product. Every month or so I’ll do some small thing to improve sales. Last month that was a “press release”:http://www.riverfold.com/software/wiitransfer/press/2.5.html, followed by the “ad on The Talk Show”:http://www.manton.org/2007/10/the_talk_show.html, and next month I’ll be giving away a brand new Nintendo Wii as a holiday promotion.
Today Wii Transfer is on sale at “macZOT”:http://www.maczot.com/ for the incredibly low price of just $9 (half off!). To be honest I have mixed feelings about these kind of promotions, and the first time macZOT approached me about it I declined. I worry that it can reinforce a message that all software should be cheap — that even $19 is too expensive — but on the other hand it’s great exposure to an audience that might not otherwise hear about Wii Transfer.
Lisa at macZOT has been great to work with, letting me set the price (even though I get a small fraction of what a normal sale would be, I felt it was important to do the promotion to its fullest and go below $10), and making sure macZOT pings my backend script so that serial numbers go out to customers right away. I know people can be frustrated if they have to wait to receive the product, and I also have a new serial number lookup form on the site that ties into all of this quite nicely.
It’s a fun experiment. If you’ve been thinking about purchasing Wii Transfer but thought it was too expensive, head over to macZOT to pick up your copy. The “discussion page”:http://maczot.com/discuss/?p=563 will probably have some comments too.