Last month, on the 7th episode of Core Intuition, we talked about promotion. In particular I had good things to say about Campaign Monitor, and the folks who built it heard the episode and wanted to ask a set of follow-up questions to use on their own blog. “That mini-interview with me”:http://www.campaignmonitor.com/blog/archives/2008/10/manton_reece_talks_email_marke.html about how I used the service is now online.
In closing out that blog post, Mathew Patterson of Freshview suggests a couple things I agree with, including sending a newsletter more frequently than once a year. In fact I would love to send another one soon, to link up a survey to get some more information about why customers are purchasing Wii Transfer.
Unfortunately my hands are tied with yearly. When I put together the Wii giveaway promotion, I specifically told users opting in that it would be about once a year. I did this to encourage people to sign up without wondering if they would be spammed all the time. And also, I doubted that I would have the time to send a newsletter much more often than every year. So it’s not ideal, but there it is.
Since then we’ve recorded 2 more shows. The latest “Core Intuition”:http://www.coreint.org/ hits the lifting of the NDA, the iPhone Tech Talk Tour, and Apple’s stock price.