Yesterday I sent out a newsletter to all my “Wii Transfer”:http://www.riverfold.com/software/wiitransfer/ customers. You can see the “text of the newsletter here”:http://www.riverfold.com/newsletter/2009/07.html. I wasn’t sure how effective this would be, but I immediately got a bunch of responses to the survey, and hopefully more interest in Clipstart too.
I decided against doing any specific tracking for number of views and links clicked, but there was an obvious spike in traffic for a couple hours as people clicked on the links in the email.
The survey results are about what I expected. Most people are buying Wii Transfer to watch movies and listen to music on their TV. I’ll use this feedback to simplify the user interface around these features, and prune back a feature set that had grown a little too fast for its own good.
Here’s a chart of the results so far:
I used “Campaign Monitor”:http://www.campaignmonitor.com/ for sending the newsletter, and as usual I’m very pleased with how simple they make this. I did a full customer export from my registration database and Campaign Monitor merged it with the existing list from my newsletter last year, weeding out duplicates and removing anyone who had already unsubscribed.