Apple Music and free Beats 1

Apple Music launched today with iOS 8.4. Christina Warren has an early review for Mashable, in particular mentioning the value of For You:

“The real heart of Apple Music is the For You tab. This is basically your music homescreen. When you open the section for the first time, you’re asked to go through a discovery exercise. This was lifted directly from Beats Music and it’s one of the best discovery tools I’ve used over the years.”

If Apple Music can be thought of as Beats Music 2.0, then the Connect tab is probably a little like Ping 2.0, an update on Apple’s first attempt to build a music-only social network. As Daniel and I discussed on Core Intuition 187, any service that demonstrates a network effect — everything from eBay to Twitter — needs some critical mass of users to reach its potential. I was curious whether Apple could achieve this if the Connect feature was locked behind a paid subscription after the initial 3-month trial.

What I missed is that Connect and even Beats 1 will be free. From the Apple Music page:

“Even without a membership, you can listen to Beats 1 radio, see what artists are posting on Connect, and hear our ad‑supported stations.”

Beats 1 is one of the more interesting aspects of Apple Music to me. I just signed up for the trial and plan to continue at the $15/month family subscription.