Two weeks notice: podcast revenue

In my first post I framed the situation as pinning my indie hopes on two things: my own apps and client work. But as Daniel points out, I’ve actually lucked into several distinct revenue sources. And one of the most promising continues to be our Core Intuition podcast sponsorships and the companion jobs site.

The podcast got some good news over the weekend as we’re adding another long-term sponsor. We’ve had this company as sponsors in the past, and I’m looking forward to having them back and talking about how I use their products.

Like software, revenue from Core Intuition comes in waves. Sometimes we’ll be booked up for months, other times there will be a drought of sponsors, so we’ll focus on pitching the jobs site instead. Sometimes we’ll get new job listings every day, other times a week will go by with nothing. Since we’re not actively marketing it as if it was a full-time business, we can’t count on any kind of consistency from it.

It’s funny how the podcast worked out, though. We started it just because we thought it would be neat — because we thought we had something to share with the community, back in 2008 when there were very few developer podcasts. We added sponsorships to help justify the time and keep us to a weekly schedule. And now, ironically, the podcast that was about running an indie business will actually help me do just that.

I’m so grateful to listeners new and old who have supported us. I received a bunch of nice “congrats!” emails and mentions on our Slack channels yesterday. We’re approaching 200 episodes now, over 7 years, and I hope we can continue to keep the podcast interesting for some time to come.