Pre-announcing Snippets.today

Earlier this week I sent an email to subscribers of the announce list for my microblogging project. These are people who signed up, wanting to hear more about what the project was and when the beta would be available.

I talked about this on Core Intuition 241 today. Some people signed up a year ago, and the longer I went without sending an email, the more nervous I became that I was missing an opportunity to sustain interest in the project. I was stuck on the idea that the first email to the list had to be when there was a product to either test or pay for.

These decisions of when to release a product, what to write about, how to communicate new ideas without overwhelming potential customers — they seem so monumental, but the truth is it just doesn’t matter that much. When the feedback started rolling in over email, I quickly realized that I was worried for nothing. People were excited and supportive.

I have a lot of work to do over the next couple of weeks before it’s ready to open up to real users. As I’ve talked about a few times on my Timetable podcast, I’m planning a Kickstarter project to complement the web app. I’ll be sharing more soon.