Indie publishing is about control

Andy Baio redesigned his blog recently and argued that blogs still matter because of ownership and control. Of course, I agree. And though it may seem far off, there’s no guarantee that Twitter will outlast our own blogs. Andy writes:

Twitter, itself, may be acquired and changed in some terrible way. It’s not hard to imagine a post-Verizon Yahoo selling off Tumblr. Medium keeps pivoting, trying to find a successful revenue model. There’s no guarantee any of these platforms will be around in their current state in a year, let alone ten years from now.

Ben Brooks followed up:

Having my own site gives me complete control to do whatever I want, whenever I want, however I want. I don’t understand why people ever want it any other way.

Words are powerful. Especially right now, why let anyone else have control over the format of our words and how they spread? Having a blog is a statement: our writing exists apart from the whim of an algorithmic news feed.