Medium stumbling forward

Dave Winer isn’t optimistic about the recent Medium changes:

We’re in the long tail of the demise of Medium. They’ll try this, and something else, and then another thing, each with a smaller probability of making a difference, until they turn it off.

This has been the concern with Medium since the very beginning. Because they defaulted to Medium-branded user blogs on medium.com instead of your own blog at a personal domain name, there was a risk that if Medium didn’t work out as a business, many great posts would disappear along with the service. You might get more readers in the short-term, but it’s a bad trade-off when links break and you have to start all over again.

Nick Heer wrote about the “sameness” of Medium sites — how the sites blur together as just pages on Medium’s platform. Several prominent sites have left:

Earlier this year, Film School Rejects and Pacific Standard moved away from the platform; this month, the Awl announced that they went back to WordPress with their old custom theme. The Ringer and Backchannel also left Medium. Once again, I can tell those sites apart from each other.

I think Medium has good intentions. But the premise was wrong, with an emphasis on medium.com/@username URLs that aren’t portable, and no obvious way to get a custom domain. Getting this right is IndieWeb 101.

That’s why on Micro.blog the microblogs are username.micro.blog by default. It sounds like a small thing, but that difference is everything. It’s easy to swap out for a personal domain name, with free SSL hosting, multiple themes, custom CSS, and it’s based on Jekyll so that it can be moved to any host.

Medium is stumbling forward, trying to find the right path because their initial foundation wasn’t right. I hope they get there.