Overthinking stats

Manuel Riess has been writing about why he didn’t stick with previous blogs. On the topic of paying too much attention to stats:

When using WordPress, it’s easy to get the basic numbers of interest: how many visitors, from which part of the world etc. The next level is Google Analytics… what a plethora of settings and numbers! I stared at them all the time after a new post went up, it was exhausting.

I highlighted Manuel’s microblog in an email to Kickstarter backers recently, as an example of using custom domain names. You can follow him on Micro.blog.

I still haven’t looked at stats for Timetable. And I’ve resisted adding follower counts and page view stats to Micro.blog for the same reason. If all that drives you is the number of likes on a tweet, or subscribers to your podcast, it’s easy to get discouraged when the numbers don’t pan out. Or worse, overthink your writing when you know a bunch of people are paying attention.

Everyone has something to say. Write because you love it, or to become a better writer, or to develop an idea. The stats should be an afterthought.