Tag Archives: cleanup

Long vs. pure App Store names

David Smith has an analysis of long names in the App Store, as developers try to understand the scope of Apple’s upcoming cleanup changes. Don’t miss the text file of 255-character names he found, which are all ridiculous. I’d laugh if this kind of gaming of the store didn’t make me sad.

I’ve always thought that the title shown in the App Store should be the actual app name. Keyword spamming is clearly bad, but I personally don’t like even tag lines in the name. Of the 4 apps from my company Riverfold that have been in the App Store, the names in the store all exactly match what is shown on your home screen:

  • Sunlit
  • Tweet Library
  • Clipstart
  • Watermark Mobile

Maybe my sales suffered because of my refusal to add more words after the real name, but to me, these names are pure and gimmick-free. I don’t want my customers subjected to a truncated mess of words even before they use my app.

If tag lines and brief descriptions in the App Store name are so common (and they are), then Apple should complement the new 50-character limit by having a separate 1-line description field in search results. This was discussed on the latest episode of Release Notes. My worry is that Apple attempts to fight problems with new policy alone instead of also encouraging the right behavior with App Store features.