Doug Lane is writing a series of blog posts about what real-world use cases for Micro.blog could help attract more mainstream users to the platform. It starts with this:
One of the biggest challenges that Micro.blog faces with its upcoming public launch is how to make the jump beyond its early adopter base of blog enthusiasts to “regular people”. It’s tempting to daydream about everyone from teenagers to grandmothers abandoning their social media silos en masse and simultaneously raising “Indie Blogger” flags, but that’s probably not realistic.
He then follows up with a few ideas. I think this approach is exactly right: carve out several niches that are perfect for Micro.blog and focus on those in marketing, providing as much value as possible for those users, then expand to more mainstream users from there.
Squarespace actually does a great job at this. The first thing you see when you click sign up — before being prompted to create an account — is to choose a template for your web site. At the very top of the list: a wedding blog and a product catalog.
Photoblogging and linkblogging are still some of the most common ways people use Micro.blog. From a business perspective, I also like it for product news. Earlier this year I posted some ideas for how to use a microblog.
I sent an update to Kickstarter backers today. I wanted to point people to the new Mac app for Micro.blog, and also show off some of the great photos that Micro.blog users have been uploading this week as part of the photo challenge. Here’s the email.
Hello Kickstarter backers! Today we’re wrapping up the 7-day photo challenge on Micro.blog. The challenge was a suggestion from the community: @douglane posted to his microblog with themes to inspire more people to take and post photos.
I’ve loved seeing all the new photos. Here are just a handful of the many photos that have been posted over the last week.
We also recently released version 1.0 of the Micro.blog app for macOS Sierra and High Sierra. This is the best Micro.blog user experience yet, with a timeline, posting to your blog, photo upload, and a new Discover section for finding posts and users to follow.
You can download the Mac app here.
I’m also continuing work on the Indie Microblogging book. I’ll be sharing more about the book as soon as I can. Thanks for your support!
On the surface, an independent microblog might seem a lot like a Twitter account. There are some important differences: you own your own content, you can use Markdown or HTML for styled text, and you aren’t limited to 140 characters. An indie microblog can be just as easy to use as Twitter, but more flexible since it lives at your own web site, even with your own domain name.
So you’ve created a Micro.blog account or chosen to set up your own blog. How should you use your own microblog compared to Twitter or Instagram? Here are some ideas:
- Use it the same as Twitter. Write short posts on your own microblog and cross-post them to Twitter. This is essentially what I do. If what I want to say fits naturally in 140 characters, it goes to Twitter as-is and followers can reply or like it there. If it’s a little longer, Micro.blog automatically truncates the tweet and links back to my blog.
- Use it instead of tweetstorms. If you find yourself trying to express a thought and it’s going to take 2-3 tweets, consider posting it to your own microblog instead. Micro.blog suggests a limit of 280 characters. It’s still short enough that it encourages quick, easy posting, but it’s long enough that you can use it for much more well-formed posts.
- Use it for a photoblog. I’ve noticed some pushback against Instagram as they add more ads, clutter the UI with Snapchat features, and move away from a simple reverse-chronological timeline. I want to make Micro.blog a great alternative for photo-blogging, which is why you can discover users from photos and there’s a UI for filters and cropping. You can see all my photos here.
- Use it for a linkblog. Link-style blogging is for short commentary about another article, usually with a link at the end pointing to the other web site. Since microblogs are based on Markdown or HTML, you can also include inline links, which makes the blog posts look clean and readable on your own site. Micro.blog’s cross-posting will automatically parse out the link and append it to the tweet version of the post.
- Use it for company news. Because it can be integrated into an existing full blog or web site, a microblog is a convenient format for posting updates about your business or industry topics you care about. This is why Micro.blog allows custom domain names and also offers the Sidebar.js include.
Of course there’s no single correct way to blog. I’ve enjoyed watching Micro.blog users try different approaches to microblogging to figure out what works best for them.