Tag Archives: promoted

Twitter ads

I was talking to friends this week about app advertising, and it inspired me to try Twitter ads. Otherwise known as “promoted tweets”, these ads are actual tweets that show up in search results and timelines, even if the user isn’t following your account. Tweet Library 2.5 seemed like the perfect time to try this.

I set a max of $5 a day and included several related Twitter accounts to help the ads find a more narrow audience of people who might want to buy Tweet Library. Here are the results after 24 hours:

Promoted tweets dashboard

Unfortunately I don’t have an easy way to track this all the way to actual App Store sales. Assuming a 5% conversion on App Store visits, I likely lost a little money. The extra 1800 impressions is nice though, to raise awareness about the app. I’m going to let it run for a week.