Tag Archives: thedomain

iPhone introduction felt impossible

John Gruber remembers what it was like watching the iPhone announcement:

Apple had amazing product introductions before the iPhone, and it’s had a few good ones after. But the iPhone was the only product introduction I’ve ever experienced that felt impossible. Apple couldn’t have shrunk Mac OS X — a Unix-based workstation OS, including the Cocoa frameworks — to a point where it could run on a cell phone. Scrolling couldn’t be that smooth and fluid. A touchscreen — especially one in a phone — couldn’t be so responsive.

I felt the same way. Even the day I brought the iPhone home, I wasn’t sure that it was actually going to work. I was ready to be unsurprised if it turned out to be unstable — crashing often or overheating. It was stunning how good it was. It absolutely felt like a phone from the future.

One thing I had forgotten about from 10 years ago was the activation process, which was definitely not from the future. It was rooted in the past, connecting to iTunes like an iPod. Here are some of my tweets from that day, showing the long delay between picking up the iPhone from the store and actually using it, plus my last-minute decision to even wait in line:

6:34am: Good morning iPhone Day! Weather forecast in Austin for today: 40% chance of showers and storms.

10:15am: It’s only 10am but already realized I need to go to Plan B. Bribe friends already in line to use their 2nd iPhone purchase.

11:09am: Change of plans. Heading to the Apple Store now to join in the line-waiting fun. Will it be too late?

12:26pm: I expected rain, but that seems unlikely. It’s hot like a real Austin summer here in the iPhone line.

2:32pm: Hanging out in The Line with Jeremy of Barton Springs Software and @damon. Apple Store is closed. Had some lunch and a Starbucks soy latte.

4:03pm: 2 hours left. We can redeem our free Starbucks coffee coupons now. Excited! (About the iPhone. Not the coffee.)

6:30pm: Got my iPhone.

7:35pm: Activation will have to wait. Ratatouille.

8:18pm: Movies all sold out. Pre-activation dinner at Kerby Lane instead.

9:53pm: Activation took less than a minute. Also, no plan choice. Just $20 added on to what I already pay, I guess.

11:56pm: @danielpunkass Wait, what? You can make calls on it? (But seriously, you’re right. It’s a computer first and a phone second.)

Apparently I waited in line most of the day. I remember it only being a few hours. I also love how trivial these tweets seem. A big reason to have a microblog is because even the most mundane posts today carry extra significant years later.