Tag Archives: timcook

Tim Cook, Swift, and the return of blogs

Rob Rhyne wrote an essay last week that caught my attention, on Tim Cook and the incredible pace of new major OS versions at Apple:

“Still think Apple isn’t innovating enough under Tim Cook? Don’t let an app developer hear that talk—they want a vacation, and the end of 2015 showed no signs of relief.”

But I found it significant for another reason too: Rob hadn’t blogged on that site in over 2 years. He picked it up as if no time had been lost, hitting the ground running with a great post.

He’s not the only one starting to blog more. Matt Gallagher just rebooted Cocoa with Love after 4 years since his last post. Swift was a good excuse to resume writing, but he had wanted to continue the site anyway.

Most of my favorite blogs have new posts every day, or at least once a week. New posts bring more links and traffic, giving the blog life and momentum.

There’s no single correct way to blog, though. Blogs are forgiving. If you’ve neglected your blog for a while, you don’t owe anyone an apology. Just hit command-N in your favorite text editor and start writing.