I’m going to mostly let John Gruber have the last word on the Apple TV vs. the web debate, because I could write about this every day and my readers would run away before I run out of material. I’m glad John addressed the Mac vs. the command-line argument, though, because it didn’t seem quite right to me either. He says:
“The difference is that the command-line-less Mac was intended to replace command-line-based computers. The GUI relegated the command-line interface to a permanent tiny niche. Apple TV and Apple Watch aren’t like that at all — they’re not meant to replace any device you already use to access the open web.”
This is the most hopeful part of the Apple ecosystem as it relates to the web. Apple’s other platforms really do have a great web experience. Remember when web sites were faster and worked better on a PC than a Mac? If anything, the opposite is true now.
One of the themes I keep hearing is that a “web browser” on a TV will make for a poor user experience, so don’t bother. I tried to correct that misunderstanding in this post; it’s not about standalone Safari, it’s about web technologies that could be used in native apps. But ignoring that, I think everyone too easily forgets what the mobile web was like before the iPhone.
Steve Jobs, from the original iPhone introduction:
“We wanted the best web browser in the world on our phone. Not a baby web browser or a WAP browser — a real browser. […] It is the first fully usable HTML browser on a phone.”
That was a breakthrough. I believe the same evolution is possible on tvOS — to include parts of the open web and do it with a great user experience. You can start by weaving it together inside native apps. (I filed a bug with Apple yesterday with a suggestion. It was marked as a duplicate.)
The web is at a fascinating, pivotal time right now. It has been shaken up by centralized publishing, closed platforms, and now content blockers. Users no longer value the concepts that made Web 2.0 special. The web can still have a strong future, but we have to try something, and we have to try it on every platform we can.