Friction and silo dead-ends

Instagram is experimenting with a repost feature. From The Next Web:

Instagram appears to be finally working on a native Regram button. It’s a feature many users have been waiting for for some time. Currently, users wanting to reshare content have to either save the image or video to their device and re-share it from their own account, or call upon one of several third party apps like Regram, a popular Android option.

I wrote last year about how I thought the lack of Instagram reposts was deliberate. Early versions of Instagram were built carefully, and it seemed designed to encourage posting your own photos:

When you have to put a little work into posting, you take it more seriously. I wonder if fake news would have spread so quickly on Facebook if it was a little more difficult to share an article before you’ve read more than the headline.

If Instagram ships this, it will likely increase memes and other non-photos in your timeline. Along with ads, it will make the timeline feel even more cluttered.

Meanwhile, Ben Thompson covers Facebook’s curation efforts and how the lack of friction on social networks is both a good and bad thing. If it’s difficult to post, fewer people will do it. But if it’s too easy — with few limits on what is appropriate to share with your followers — you’ll get the dumpster fire that we currently have.

I believe in a middle-ground solution. Make it easier to post to your blog. That’s what indie microblogging is all about, why I’m writing a book on it, and why I built Micro.blog. But don’t make thoughtless re-sharing completely frictionless. That’s what leads to fake news spreading, why hateful tweets are exposed in algorithmic trends, and why safe communities must have some amount of curation.

Facebook is right to hire 10,000 curators. But what they’re missing is the balance between curation and an open platform, with the freedom to post to your own site. That’s why Facebook is a dead-end for the web.