The Wii fad, 2 years later

Video game console sales numbers for November are in. Two years after the Nintendo Wii was introduced — you know, the console that was derided as a gimmick, a fad, just a faster GameCube — the little white console still outsells the Xbox 360 over 2 to 1. It outsells the PS3 over 4 to 1. (“Here’s a 4cr post”:http://www.4colorrebellion.com/archives/2008/12/12/wii-buries-the-competition-in-november/ with official numbers.)

The doubters were so wrong about this one. The fans and industry experts who were quick to sell Nintendo short kept waiting for a fail that never happened. If you go into a Best Buy right now the video game section is completely owned by the Wii and DS.

Not everyone can take a risk and have it pay off so well, but it’s at least important to acknowledge that conventional wisdom and focus groups (what “everyone” knows) would have doomed Nintendo. The trick is being able to tell when you’ve got an idea that is truly special, and not just something you are clinging on to out of a stubbornness to be different.

In related news, I imported a “Nintendo DSi”:http://www.nintendo.co.jp/ds/series/dsi/index.html from Japan last month and it’s a great rev to the portable system. It would be even better if I could read Japanese.