It’s like iTunes for…

Sometimes it seems like every app is trying to be “the iTunes for <insert subject here>”. I’ve worked on “an app that fits into this category”:, and there are countless more. iTunes 1.0 represents one of the biggest shifts in Mac user interface design we’ve seen — single window, source list, and smart groups.

While the iTunes UI is great for music, I’m not convinced it’s automatically great for all workflows.

“Clipstart”: goes out of its way to do something different, by twisting the traditional source list a little to promote tags as the most important part of the UI. At first I feared that some customers would find it worse, that the UI would fail and I would be forced to become more iTunes-ish for the next version. But I think only by trying something different can you hope to be better. I’ve been using Clipstart to manage my movies all year and the tag-focused UI really works, especially when you start building up your library and can search and find related tags across all your videos.

I released Clipstart 1.1.1 a few days ago with a bunch of bug fixes, and an “iPhone 3GS giveaway”: too.