Inside product hype

Sometimes the usefulness of a product speaks for itself. Other times the difference between success and failure comes down to marketing. Most of us can get better at crafting a story around why our apps are important.

And then, there are the folks who just exude hype. I love this quote from Jason Calacanis, talking up his new company Inside.com:

“It’s going to be somewhere between a hit and groundbreaking.”

Sure, it’s over the top. This style wouldn’t work if I said it. But the certainty — that the product’s success is guaranteed, and now we’re just haggling over how big a success it will be — does make me want to know more about what they’re building.