Kickstarter, day 1

Yesterday morning I woke up early, after not enough sleep, and flipped the switch to launch my Kickstarter project. I’ve been amazed at the response, seeing it funded on the first day. If you backed it or shared a link with friends, thank you. It meant a lot to see so many people embracing the idea.

I’ve backed 18 projects on Kickstarter but never created one myself, so I didn’t know what to expect. Was the funding goal too high? Too low? Even at the last minute I was noticing problems with the video and wished I had more time to improve it.

But I really wanted to launch something new at the beginning of 2017. I settled on January 2nd a couple of weeks ago and decided to stick with it. I announced the date on Core Intuition. I booked a sponsorship slot on 512 Pixels to lock myself into the date. I gave my mailing list an early heads-up that it was coming. I even set a promoted tweet to run, for some reason. (And I quietly deleted some other advertising ideas from my OmniFocus list, because I just ran out of time to pursue them.)

Today, I took a few minutes to re-listen to episode 34 of my short podcast Timetable, which I had published on Sunday, the day before launching on Kickstarter. It’s fascinating to me in the context of the success of the project so far, and in general people’s positive reaction to the video, because I think you can hear the doubt in my voice about it. I was not confident.

And I felt the same way yesterday morning, staring at the “0 backers” text on Kickstarter for a little while, wondering if maybe I had rushed it out without enough planning. That’s a really bizarre feeling. It’s much different than selling traditional Mac or iOS software.

Right now I’m feeling incredibly lucky to have the chance to launch this project — to see it spread and to hear everyone’s feedback and ideas. I have a bunch of work to do. And I have new features that I wanted to build for which I haven’t announced yet, which now it looks like I’ll be able to prioritize.

I’ll have more thoughts soon. In the meantime, I’ve been answering questions on Kickstarter and email, and I’ll be sending a project update later today to all backers with details on what comes next. Thanks again for your support!