Because you’re passionate about it

“People will want to go to it because you’re passionate about it, and people love what other people are passionate about. You remind people of what they’ve forgotten.” — Mia in La La Land

Business without direction is hollow. Your company can be full of users or money but if it’s empty of purpose, no one will truly care about what you’re building.

This is one of several problems with Twitter today. It’s not just that the leadership team is overwhelmed and paralyzed. They can no longer articulate to users what Twitter the company is passionate about.