Apple battery issue is about secrecy

Like most Apple controversies, the iPhone performance/battery issue seems overblown. I like Ben Thompson’s take from today’s daily update:

The biggest problem here is Apple’s lack of transparency and communication: if iOS is slowing down iPhones for battery reasons, then iOS should say so. Pretending everything works perfectly until it is painfully obvious that it doesn’t fits with Apple’s generally secretive ethos, but it runs into the painful reality that it isn’t actually true.

Apple usually tries to do the right thing. But they are absolutely crippled in how they communicate with users and developers. At this point, 6 years after Steve Jobs died, clinging to the Steve-inspired obsession with secrecy just looks clumsy. It’s the right lesson for the narrow window of product announcements, now applied universally to the wrong parts of their business.