Apple News and RSS

Daniel Jalkut has an optimistic take on Apple News. He doesn’t think it is comparable to centralized publishing systems like Twitter or Medium for one important reason:

“Because the content doesn’t live on Apple’s servers. This is a key distinction in my mind. Apple’s News App serves primarily not as a source of information, but as an amplifier of it.”

Any technology that invokes “amplifier” in a review is something I want to pay attention to. I used the same word in the closing paragraph of my pitch for App.net. That service is fading away now, of course, but it’s just another reminder that even the most well-intentioned platforms are dangerous if they distract us from controlling our own content and hosting it at a custom domain.