If you are wondering why I haven’t posted here in over a month, it’s because I’ve been getting my writing fix “over on Twitter”:twitter.com/manton, in 140 characters or less a couple times a day. Still trying to figure out the best way to integrate that experience into this site. I also have the usual queue of blog post drafts that will roll out here when I have time.
A bunch of really interesting things hit today. Microsoft Surface (can’t wait for the multi-touch iPhone); iTunes Plus (already upgraded my songs); and YouTube on the Apple TV (welcome if unexpected).
I have actually been dreading the iTunes Plus announcement because I am behind in “Wii Transfer”:www.riverfold.com/software/… development, and I had hoped to coincide version 2.3 with the DRM-free AAC files on iTunes. It should be ready for a private beta in a few days. (Want in on the beta? Just email firstname.lastname@example.org.)
But it’s the YouTube feature that is really fascinating to me. I’ve long thought that Apple has all but given up on web video, somehow content to let Flash dominate. The Apple movie trailers site as the last pocket of QuickTime content isn’t quite good enough. Apple could have created something on the scale of YouTube but hooked into the iApps, .Mac, and built on QuickTime. Maybe even as an extension of the iTunes Store around video podcasts.
(The great thing about podcasts is that they are decentralized, but it makes it a little more difficult when you are trying to build a community. The iTunes Store also does a great job for discovery but nothing to help content creators. There is no one-step upload.)
The Apple TV announcement is weird because while on the surface it looks like a confirmation that Flash video wins, it might just be the first sign of Apple fighting back. Every video on YouTube will get the H.264 treatment. The web video revolution (of sorts) has been great, but the pieces are coming together for truly useful broadband video. Perhaps YouTube sees that they could be a major player not just for silly webcam videos but as an infrastructure for high quality distribution, with content in some categories that will rival the networks.
That future is especially believable the first time you sync up near-HD video podcasts to the Apple TV. It’s a great experience and definitely exceeded my expectations.
✴️ Also on Micro.blog