I was confused at first by Apple’s iAd announcement to developers. I read it as iAd completely shutting down, but apparently it’s just the “app network”. Still, it’s a welcome setback for those of us who were never fans of iAd.
John Gruber doesn’t think Apple’s heart is really in it:
"When iAd launched, its biggest advocate among Apple’s leadership was Scott Forstall. In some ways I’m surprised it took this long for them to pull the plug. After Forstall, I don’t think anyone’s heart was in this."
I agree. Back in 2010, I said that I hope iAd fails. It seemed at odds with Apple’s focus as a product company, not to mention hypocritical for a company with ad-blocking APIs. Apple and third-party developers should be united in encouraging users to pay for apps; iAd is a distraction from that.