Ben Thompson’s daily update email today covers fake news and algorithms. It’s a great post, although a little disheartening in the way that most coverage of filter bubbles and the election tend to be. One line in the closing paragraph:
Algorithms have consequences, particularly when giving answers to those actually searching for the truth.
It mirrors something I wrote in January about algorithms and curation:
Software has consequences. How it’s designed informs what behavior it encourages. If it’s built without thought to these consequences, it will succeed only by accident.
Quick posting via retweets on Twitter and re-sharing on Facebook contributes to the spread of fake news. As the New York Times article Ben links to says, fake news is “designed to attract social shares and web traffic”. Bad news stories with dramatic headlines can spread more quickly than they would if everyone posted an original comment with their link.
It’s too easy to click a retweet button without thinking. Fake news is as much a user experience and design problem as it is an algorithmic problem.