Cal Newport blogs about what Sora might mean for a business model shift at OpenAI:

A company that still believes that its technology was imminently going to run large swathes of the economy, and would be so powerful as to reconfigure our experience of the world as we know it, wouldn’t be seeking to make a quick buck selling ads against deep fake videos of historical figures wrestling.

Sora is a gimmick. OpenAI should build more tools like ChatGPT Pulse, which is one of the most amazing products I’ve ever used. Truly new and useful.