Great blog post about why people like 37signals:

They write books, give talks, maintain strong Twitter presences, and share their opinions on everything from work culture to F1. I don’t always agree with their opinions. I might disagree with a good deal more than 50% of them. But I know where they stand, and I know why.

37signals has created a unique business over 20+ years, and I think this post explains why it will persist even as there is controversy from time to time, such as recent disappointment with DHH’s political posts.