Nick Heer blogging about Atlas:

OpenAI wants to be everywhere, and it wants to know everything about you to an even greater extent than Google or Meta have been able to accomplish. Why should I trust it? What makes the future of OpenAI look different than the trajectories of the information-hungry businesses before it?

One word: ads. Google and Meta are ad-supported and so will always be misaligned with users, prioritizing engagement above all else. OpenAI (for now) is supported by paid subscriptions. If their business changes, it will be cause for concern for sure.