David Pierce introducing the latest Vergecast:

Here’s a thought: what if the next-generation Siri is awesome? Not just awesome for setting timers and dictating text messages (though that would be nice), but so awesome and fun to talk to that people actually start falling in love with their iPhones. We may not be prepared for what happens next.

It could happen. Expectations are so low that Apple could surprise people. I’m just skeptical that Apple is prioritizing the right things to get there.