Peter on IA

Peter Merholz, “Thoughts on AIfIA and Information Architecture”:

"As information architects know, explaining what they do, even to smart people in related fields, is difficult. Once given a clue as to what user experience is, folks can understand that improving the user experience of a product will be valuable. That will never be true of information architecture, which, by nature, is more abstract and subtle."
Manton Reece @manton