NDA and overnight optimism

Last week I blogged about “my experience with a late Amazon order”:www.manton.org/2008/09/a… commenting that I was a happy customer again after they apologized. Even after being mistreated, customers will forgive everything if only the company does the right thing in the future. It’s the same way an angry customer will fire off a support email rant but then become an advocate for the company if the company responds quickly and honestly.

Thank you, Apple. “Lifting the NDA”:developer.apple.com/iphone/pr… has turned the whole developer community into optimists overnight.

Manton Reece @manton