I like this paragraph from a “long post by Mike Lee”:le.mu.rs/motherfuc…
"On any project, whether it's a band performance or a team shipping, there's a time to curse, and a time to praise. Someone who gets those in the right order is an inspiring leader. Someone who gets them backwards is just an asshole."
As I mentioned on a recent “Core Intuition”:www.coreint.org/2010/06/e… episode, I have a really hard time remembering who I meet unless I read their blog, or follow them on Twitter, or have heard about their reputation. None of these were true when I first met Mike Lee, walking to pizza one night at C4. I didn’t even know at the time that he worked at Delicious Monster. But it didn’t matter because he essentially opened with: “I was hit by a car last week.”
Bam! World’s toughest programmer indeed, and now I’ll never forget his face or the conversation. We can’t all be as relentlessly passionate and memorable as Mike, but there is a lesson here in personal brand: finding what sets us apart from every other programmer and letting that shape our voice and the projects we work on.