Higher standard for Apple

Guy English writes about why Apple was questioned on the fingerprint sensor in the iPhone 5S but Samsung wasn’t for their new phone. I like this part about holding Apple to a higher standard:

“Apple is held to a higher standard of conduct. They’ve spent years, countless hours of hard work, and untold advertising dollars, to earn that expectation. They have it.”

Expecting the best from a company isn’t unfair; it’s a form of respect. We want Apple to be amazing, and when they fall a little short, we’re disappointed. If they disappoint too many times in a row, we’ll no longer expect greatness. That that hasn’t happened yet says everything about quality at Apple.

Manton Reece @manton