Core Intuition 309

This week on Core Intuition, Daniel and I talk about how the MarsEdit 4 release is going:

Daniel and Manton catch up on MarsEdit 4’s progress a week after releasing. They talk about the anxiety and fear of making a huge mistake when releasing, and the relief of discovering you haven’t. They reflect on the effectiveness of direct email to inform existing customers of updates, and Manton looks forward to releasing to the public, and how much PR fanfare he should be looking to generate.

I’ve been working on several new features for this week. Consistent with Daniel’s advice on the show, I think we’re going to roll out new stuff for next week and start ramping up promotion. Really excited about the way things are coming together.

Manton Reece @manton