Failed donut shops

On road trips lately, I’ve been fascinated by out-of-business donut shops. If it’s late in the afternoon, sometimes a donut shop is just closed for the day. But it seems like many are closed for good, the old fryers and cooling racks gathering dust.

Why is this? My guess is that the startup costs for opening a donut shop are less expensive than many types of restaurants. There’s nothing special about a donut shop except that it’s fairly easy to get started, but no guarantee of success, especially in a small town. Most businesses fail.

Manton Reece @manton