Sticking to the mission statement’s goal is to encourage more people to post to their own blogs instead of only on big social media sites, and to have a great community where conversations can happen from those posts. The goal is not to completely replace any specific social network, but instead to help the future be a little more decentralized, with more variety and independence in the web. Important changes are possible if we don’t concentrate so much of the web’s content only on Facebook and Twitter.

I’ve been happy to see so many people who have found that does supplement existing social media so well that they can spend more time blogging, browsing the timeline, and participating in conversations. Other folks will jump in to from time to time, but might have most of their attention elsewhere, and that’s fine too.

Facebook’s mission is different. They want to connect everyone in the world. Billions of people writing posts and sharing photos on a single domain name. Mark Zuckerberg talks about this often. Sure, some great things can happen when you do that, to bring people closer together, but also terrible things. The trade-off is not worth it. leaves certain features out on purpose because adding those features risks changing our mission from what it is to what someone else’s mission is. We do want the community on to keep growing so that it’s more diverse and valuable to people, and for many more people to start new blogs that we can host on our platform. We can do that while staying true to our original goals and not falling for the trap of trying to become the next Facebook or Twitter.

Manton Reece @manton