Nothing surprising in today’s NYT story about Apple’s AI plans. I wanted to comment on this part:

Apple plans to bill the improved Siri as more private than rival A.I. services because it will process requests on iPhones rather than remotely in data centers.

Apple genuinely believes in privacy, even if it is also a strategy credit for them. Using generative AI on iPhones will make for a much better Siri. I’m looking forward for it. But we shouldn’t expect it to be in the same league as GPT-4 unless they can find some way to seamlessly blend on-device and server-based AI, likely much later.

Manton Reece @manton