Every year since I blogged about fixing exclusive app distribution way back in 2011, there have been little cracks appearing in Apple’s monopoly wall. Growing developer resentment. The lawsuit from Epic Games. New laws like the EU’s Digital Markets Act. Change is clearly accelerating.
Proton is now joining a lawsuit against Apple on behalf of developers:
Challenging one of the most powerful corporations in the history of capitalism is not a decision we make lightly, but Proton has long championed online freedom, privacy, and security, and we believe this action is necessary to ensure the internet of the future lives up to its potential.
They also address an annoyance I usually have with these class action lawsuits: I don’t want a $50 check. I want something meaningful to change. Proton’s solution is to donate any money they receive:
While the suit does seek monetary damages on behalf of all developers who have been harmed in order to deter future anti-competitive behavior and provide compensation to class members harmed by Apple’s anti-competitive conduct, Proton will donate any money we receive from the lawsuit to organizations fighting for democracy and human rights so that some portion of Apple’s profits made from countries with authoritarian regimes are redirected to freedom.
On the technical side, Apple has been making significant improvements to allow sideloading and third-party marketplaces in the EU. The latest screenshots actually look great.
At this point, I don’t think there’s any doubt that eventually, all around the world, it will be possible to install third-party apps, or use external payments, with minimal interference from Apple. It might still be a bumpy road to get there. This lawsuit is an unfortunate but likely necessary part of the journey.