What did it cost? Everything

There are several good segments in today’s interview with Matt Mullenweg. My favorite might be the exchange with Nilay Patel around whether Tumblr is profitable yet. It actually lines up well with my post from last year, I support the mad king.

Nilay: Is Tumblr sustainable today?

Matt: It is still not profitable. So we’re still supporting it and subsidizing it with our other products at Automattic.

Nilay: How much runway do you want to give it?

Matt: Everything. [laughing] Obviously we’ve invested a ton in Tumblr. I’m a believer in its future. So that’s part of why I want to make it sustainable, because that means it doesn’t have to go off the benevolence of myself or anyone else. It can stand on its own.

Manton Reece @manton